Lockman-Brooks Marketing Services is headed by principal Linda Lockman-Brooks. Linda got her start in marketing on the corporate level with Trans World Airlines (TWA). She honed her account management skills on the agency side at J. Walter Thompson and went on to manage marketing organizations at American Express, NationsBank and Duke Energy. She's worked on product development, brand management, research and public relations for brands such as Close-up Toothpaste, Listerine, and Scott Paper. Her American Express responsibilities included introducing the American Express Gift Cheque and the management of the classic Karl Malden campaign for American Express Travelers Cheques. She utilized her brand knowledge in the financial services and utility industries during the merger years for NationsBank, now Bank of America, and Duke Power, now Duke Energy. Linda understands the power of a brand and how to use it effectively to manage communications.
In 2005, the firm's practice was expanded to include leadership development and executive coaching services. Linda is adept at developing and managing her coaching relationships with executives at many levels. Her extensive skills in strategic communications initiatives within merger and changing environments are enhanced by her ability to bridge diverse cultural perspectives.
"It has been our pleasure to work with Lockman-Brooks Marketing Services over the past three years. Since we retained the firm, Linda's guidance and knowledge of the Charlotte community has been invaluable to us as we developed the business plan to bring the NBA back to Charlotte. With her help, the Bobcats Sports & Entertainment organization has built an excellent database of local women and minority-owned firms, and developed a community relations program that optimizes our civic engagement in the Charlotte Region."